Monetag has evolved beyond simple ad tags. The platform now utilizes MultiTag AI, which automatically determines the best ad format to show a specific user. However, for publishers who want manual control over their “Prime Real Estate,” the new Fixed Banner settings are a game-changer.
1. The “Fixed Banner” Revolution
Previously, banners were often lost in the footer or ignored at the top of a page. The new Fixed (Sticky) Banner stays anchored to the user’s screen (usually at the bottom) as they scroll.
-
Viewability: Advertisers pay more for ads that are actually seen. Fixed banners ensure nearly 100% viewability.
-
Smart Close Option: Monetag now includes a “soft-dismiss” button, allowing users to close the banner if they find it distracting, which protects your site’s SEO ranking and user experience.
-
Responsive Scaling: The banner automatically adjusts between 320×50 for mobile and 728×90 for desktop, ensuring it never breaks your site’s layout.
2. Enhanced SmartLink 2.0
Monetag has updated its SmartLink algorithms to better categorize traffic. This is particularly useful for social media traffic (Facebook, Telegram, TikTok), as it redirects users to the highest-paying offer based on their device and geographic location.
3. Improved Anti-AdBlock Solutions
With ad-blocker usage rising, Monetag has released a new “In-Page Push” and “Fixed Banner” script that is more resilient. This allows publishers to recover up to 25% of lost revenue from users who utilize ad-blocking software.
How to Set Up the New Fixed Banner
To take advantage of the recently updated fixed banner format, follow these steps:
-
Access your Dashboard: Go to the “Sites” tab and select your verified domain.
-
Add Zone: Click on “Add Zone” and select the Standard Banner option.
-
Choose “Sticky” Layout: In the customization menu, toggle the “Sticky/Fixed” position. It is highly recommended to select “Bottom Center” for the highest conversion rates on mobile devices.
-
Copy the Anti-AdBlock Code: Monetag will provide a unique JavaScript snippet.
-
Placement: Paste the code into the
<body>section of your website. Unlike traditional banners, you only need to place this code once, and the “Fixed” logic handles the rest.
Why use it now?
The recent update to the Monetag bidding engine prioritizes Sticky Banners for high-budget brand campaigns. By activating this specific format, publishers often see an immediate increase in CPM (Cost Per Mille) because the ad remains “In-View” for a longer duration.
